It all depends on your area I guess, how popular are Toyota's? how popular are trucks and 4x4's? How many people drive Tundra's in your area. The price is based on Supply and Demand. how many trucks dealer has or sells vs demand. In my area the demand was high for previuos years too soon to tell for this year, But I've seen 1 Crew Max, 1 TRD DC, 1 Platinum CM & 1 Limited DC have sold stickers on them at various Toyota dealer lots here, there are 14 Toyota Dealerships within a 160 miles radius from me, you would think the competition is fierce but these bastards don't move much on prices.