The rumors persist about Hyundai considering making a small pickup truck for the U.S. market.
We still haven't heard anything official from the Korean automaker, but 2017 — when the "chicken tax," a 25 percent tariff on imported
pickup trucks is supposed to expire — is not far away.
We thought Tundra's analysis was well-thought-out; it even makes a few good suggestions about how to make the pickup as inexpensively as
possible while still offering some class-leading options. The segment, no doubt, has plenty of evolving and growing to do before it's
likely to justify this kind of significant investment from a "non-pickup" maker, but from what we've seen in this story, it just might work.
We still haven't heard anything official from the Korean automaker, but 2017 — when the "chicken tax," a 25 percent tariff on imported
pickup trucks is supposed to expire — is not far away.
We thought Tundra's analysis was well-thought-out; it even makes a few good suggestions about how to make the pickup as inexpensively as
possible while still offering some class-leading options. The segment, no doubt, has plenty of evolving and growing to do before it's
likely to justify this kind of significant investment from a "non-pickup" maker, but from what we've seen in this story, it just might work.
