It was a concerted effort between Fender Guitar and Sucker Punch Sallys from Phoenix AZ.
The wood in the bed was Fender's along with custom turned dash parts.
It was built for the 2009 SEMA show and has disappeared from public view since late 2010.
Probably sitting in a shop somewhere half torn apart waiting for its next incarnation. Show trucks like that normally end up collecting dust and getting tore down and built up untill their forgotten and left to decay in the corner of someones shop.