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Toyota Land Cruiser Canceled?

toyotafan

Toyota Truck Club Founder
Staff member
1000 Posts
This week rumors have started to be be circulated about the impending demise of the land cruiser. .. amid slowing sales. Toyota responded, but not really reassuring that it's going to continue.

I mean, they're only selling a few thousand per year in the US. They need to relaunch a true Land Cruiser again.

toyota-land-cruiser.jpg
 
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MuddyTacoma

Mechanic
1000 Posts
Land cruiser sales in the United states have indeed been very low.

Calendar year​
United States​
2000​
15,509[47]
2001​
7,591​
2002​
6,752[48]
2003​
6,671​
2004​
6,778[49]
2005​
4,870​
2006​
3,376[50]
2007​
3,251​
2008​
3,898[51]
2009​
2,261​
2010​
1,807[52]
2011​
1,662[53]
2012​
2,895[54]
2013​
3,082[55]
2014​
3,158[55]
2015​
2,687[56]
2016​
3,705[57]
2017​
3,100[58]

I know it's hard to kill a brand, but the numbers speak for themselves.
 

rickc5

Our back yard
Staff member
100 Posts
Community Leader
IMHO, it's really difficult for most people to justify spending $85K+ for a vehicle that would primarily be used as a soccer mom's kid bus. Most buyers will never take that $85K vehicle off-road, where it really shines. It's also difficult to consider that you could buy TWO (2) 4Runners for the price of one Land Cruiser. Although I would never regret buying the 2015 LC that we had, we didn't use it for off-roading nearly as much as I thought we would, which was a shame. But wow, was that LC the perfect snow machine. The AWD system was superb.

It's obvious that Toyota markets the LC as a luxury family station wagon rather than as an off-roader. Maybe if they would import some of those stripped-down LCs that they sell in the rest of the world, the LC would have a better off-road reputation, but then it would directly compete with the 4Runner. Like, who really wants a "cold box" instead of a big console to stuff junk into?

Obviously, most folks will not miss the LC if it disappears. Toyota may have decided that it's just too expensive to upgrade the LC for the US market when the new re-design comes out--if it ever does.

Here's a link to the article that started this topic:
 
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rickc5

Our back yard
Staff member
100 Posts
Community Leader
OK, so Forbes quoted Motor Trend, but what does Toyota say?? Just wondering.....
 

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