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Tacoma Hybrid Never Going to Happen

TruckRider

Mechanic
1000 Posts
The truck market is a rather rapidly changing environment with competitors consistently playing follow the leader. When Ford and Toyota announced a hybrid partnership, we thought the Tacoma was a likely target for a hybrid model. However, GM canceled all their hybrids and Ford doesn’t seem to excited to offer a hybrid thanks to their EcoBoost success. What gives?





hybrid.jpg
Is a Toyota Tacoma Hybrid dead before it began?


Hybrid technology in pickup trucks isn’t a brand new invention anymore. There are several full-size trucks that offer it including older models of the Chevy Silverado and GMC Sierra. It has been a hot commodity in smaller cars and has lawmakers passing all sorts of legislation calling for tax rebates to those who buy them. Many people see hybrids as the answer to all sorts of things like dependence on fossil fuels, real cost savings for consumers and better for the environment.


If it is such a good thing why don’t we see more hybrids on the road? Most hybrid trucks can be found in fleets. Why fleets? Frankly, the cost of hybrid is outrageous and fleet owners will see the long-term cost savings after rebates. The average consumer simply doesn’t own a hybrid long enough (7+ years) to finally realize the cost savings. For example, the GMC Sierra and Chevy Silverado hybrids had some of the highest MPG on the market – 20 mpg in the city. Yet, it also had a hefty price tag of $39,000 new ($7,000 more than a comparably equipped version).


Would you pay thousands more for a hybrid? Or are you waiting for a compact diesel?
 

toyotafan

Toyota Truck Club Founder
Staff member
1000 Posts
Not sure how I missed this. But you're right. They're even killing the Prius.
 

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