Not sure how many people have seen this winch but it looks like a killer deal for a 12k winch with remote and synthetic cable. I know HFT is known as the cheap Chinese tool place but I have had excellent service from several items there. I have a floor standing drill press that I bought nearly 20 years ago that is an excellent tool that is used weekly or more. Same goes for my mini mill, sawzall and hammer drill from HFT. I have bought many "disposable" tools there that I have used for over 10 years. Getting back to the winch I think it is a great product. So far only 4 people have posted reviews and all said it is an excellent winch. Doesn't hurt to take a look and compare the features to the same size WARN. You might be surprised.