I really like the TRD Pro concept and especially like the blacked-out look. While I'm willing to pay for valuable extras, $50K for a Tacoma seems excessive to me. But, look at what Ford did with the Raptor F-150? I know, not really the same, but what about a Tacoma TRD Pro with a V8? I'd buy THAT in a heartbeat!
You have to remember that all of Toyota's trucks are on a list-high and give a big discount type of marketing plan. that is, just look at the end of year discounts on last year's trucks? They have factory incentives and rebates often up to $5k or more. Still, that means for a well equipped Tacoma TRD pro you're looking at $40k to $45?