GM Targeting Environmentalist With Toyota Mid-Sized Pickups

[James]

Can Toyota really sell mid-sized pickups to eco-conscious people?




http://www.bloomberg.com/news/2013-...ggers-vies-with-toyota-mid-sized-pickups.html

 

[Huck Norris]

Since many dealers have gotten away from selling mid-size, Toyota has yet another advantage. Last year, the Toyota Tacoma led in sales within the mid-size truck industry.

"The Tacoma led the mid-size segment last year with 141,365 deliveries"

 

[James]

They are selling. However their goal is to make inroads on the eco-conscious customers? Maybe steal some customers from the competition.

 

[Samtucky]

I think it is going to be hard for pickups to compete. However their hybrid options are doing well. They are perfect for eco-conscious drivers.

 

[BamaKaren]

Who wants to buy a hybrid truck? I want power.

 

[James]

I agree. Toyota needs to focus on more power.