All manufacturers today use a very high gloss multi-application clear coat cover the paint on the vehicle.
Cleat Coat is a paint!
I know it's weird to talk about clear coat as a paint, but that's how the professional painting world talks about it. It's a final level (or levels) of paint chemicals that are applied over the colored paint.
Waxes, Paint Sealers, Glazes
Keeping that in mind. Most of the waxes, paint sealers and glazes that have been out on the market for the last 15-20 years have reformulated their products to account for that, and many will actually provide benefits of helping to keep your clear coat looking good.
The good news is that if you get scratches (or the horrible-looking swirl marks) in your clear coat, you can buff them out!